The turbulent 2009 economy has not deterred college students and recent grads from pursuing their goals. In its fifth year running, the results of our annual Placement Survey shed light on some of the employment trends surrounding the Class of ‘09 and their plans for the real world.

More than 630 Gen Y’ers completed the 2009 Placement Survey (dubbed “Share Your Success with Experience”) between the beginning of June and the end of September, and 63% of respondents said “yes” when asked if they were on their intended career path. At nearly two-thirds in the middle of a recession, that’s good news.

So what about the other 37%? Some just had change of heart and others (16%) modified their career paths due to the economy. Forty-three percent of students chose jobs because it was their field of interest and other reasons that followed were advancement opportunities (12%), company culture (9%) and lack of other offers (12%).

What made certain young grads stay on their original tracks and others switch? Obviously, the economy is a major factor—even though we’re finally seeing the light as the recession lifts, students are still moving away from fields such as Finance, which is down when compared to the results of our 2008 Placement Survey. Interestingly, industries like Accounting have seen an uptick in hires. Also in the same vein as last year’s survey, Education was one of the top industries young grads are gravitating toward with 8% of the total respondent base.

We all know that internships help the next generation workforce get experience and exposure to help them decide which career path to pursue. Interestingly, in 2009, roughly two out of five grads (42%) told us they never held an internship during school. On the flip side, nearly three out of five (58%) held at least one internship and, in some cases, more than that. Of those who held internships during school, close to half (44%) landed a job in their desired field.

Now more than ever, there is a direct correlation between students who take on internships and receive jobs and those who don’t. Bringing on interns for full time entry level employment is a great way to fill your pipeline with the right kind of talent in the most cost effective manner. If you hired an intern (paid or unpaid) and they ultimately applied for a full-time position within your company, odds are you’d lean towards your intern vs. other candidates.

One last thing to keep top of mind as you are looking for entry-level employees is that those students who will be graduating in 2010 are looking for positions NOW.  Top candidates are not waiting to get themselves set up for life after college. Follow their lead: promote your internship programs and entry-level openings to help position your company in the right place in the Gen Y world.

To get more insight, check out our Gen Y Insights whitepaper – Internships Becoming a Very Effective Sourcing Strategy – for tips on how to use internships to bring on the best new hires possible.

With company layoffs announcements in the news every day, I decided to take a closer look into our jobs database, which at any time has around 200k postings, to see what industries are still hiring.  Not surprisingly, there are healthcare jobs to be found - over 30k across the U.S. Right after healthcare is engineering, finance/banking, education and technology. Given how hard the Wall Street finance sector has been hit, one might not expect to see finance/banking ranking third, but smaller banks, insurance companies and some financial services companies are still looking for entry-level talent.  Education is another bright spot with K-12 and universities looking for teachers, instructors and trainers.

I also compared industries by their relative competitiveness. The finance/banking sector, one area significantly impacted by bankruptcies and rescue mergers, has the highest applies per job, indicating many candidates chasing the positions that exist. On the other hand, healthcare with plenty of jobs is the least competitive, highlighting that there is still a tight labor market in that sector.

What we won’t know for a while is how President Obama’s stimulus package will impact certain industries (education, energy, healthcare etc.) and spur job growth. In the meantime, know that some of the industries that Gen Y is interested in are the same ones that are still hiring.

On a related note, we recently published a whitepaper entitled “Y Gen Y: Maintaining Access to Top Talent” to inform employers about the importance of the Gen Y generation to the future success of their business. Even in a downturn, it really does pay to think about the long-term. Watch the video, download the tips and share your advice with other employers.