Will Work for Green
Post by
Mark Kaefer | Thursday, November 6th, 2008 | 1 Comment »
Wow! What an historic past couple of days we’ve all witnessed. Regardless of your age, affiliation or background, you’ve got to admit that the renewed sense of engagement and excitement within our country’s political system is pretty inspiring.
As expected, Gen Y’s impact on the election was huge. Just take a look at this post-election analysis from MSNBC.com. As we predicted a few weeks back in our 2008 Jobs and Economics Survey, entry-level job creation – a key concern in our troubled economy – would likely play a pivotal role among other critical issues at the polls. In particular, global warming and climate concerns, hot-button topics for millennials, also ranked highly with our respondents. More than a third of young voters identified these issues as top concerns for the next presidential administration.
Focusing in on all things ‘green,’ last week we dove deeper and surveyed Experience members to find out how the green trend has impacted careers and career choices in our politically charged environment.

Of the 230+ survey respondents, we learned a few interesting things – with 71 percent saying ‘yes,’ the notion working at a green company was appealing to the vast majority of college students and young alumni. Here’s one respondent their own words:
I would like to work for a company that is green, because to me it shows that they are not just about making a profit. It shows that they are willing to give back to the people by not only finding ways to go green, but to also use them in everyday practices.
And what does Gen Y think constitutes a ‘green company?’ Again, in more of their own words:
My definition of a “green” company is one who is even in the slightest sense environmentally friendly and aware. Things such as recycling/reusing paper or having washable washcloths in the bathroom instead of paper towels are some of the simplest things a green company can do. Also, one that sends e-mails rather than letters in your mailbox constitutes a green company for me.
A green company takes a proactive step towards improving their carbon footprint, educating employees about making smarter decisions and interested in changing the way they do business.
A green company minimizes waste, practices policies and procedures that are environmentally concious [sic], and uses their green status as an incentive for their employees.
Looking back at a green-focused April 2008 Experience survey in which nearly 2,800 millennials responded to, four out of five respondents – nearly 80 percent – said they would be more likely to accept a job offer at a green company over another company, when evaluating two similar job offers.
Employers need to consider these significant numbers and clearly communicate their environmental commitments and socially responsible practices throughout all recruiting programs. Frankly it’s what’s needed to attract top entry-level talent. Just take a cue from the Obama campaign – targeting Gen Y with messaging that resonates with their passions is what will make the difference.


